Chapter 12 actually included a specific example for the FedEx culture, in the section where they give examples of heroic acts that have become part of the folklore of different companies. For FedEx, the example was a delivery man who went to great efforts to ensure that items in a drop box were processed and delivered on time, despite the challenge of not having the right key for the drop box. I think this example fits with the predominant image of FedEx, as an extremely reliable service with dedicated workers. There seems to be a strong culture, and with founder Fred Smith still the Chairman and CEO there is probably a "founder effect".
FedEx Chairman Fred Smith to Receive the Aero Club of Southern California’s 2010 Howard Hughes Memorial Award Business Wire from previous posting
The gleaming image is not the only one out there though. There are the views that the FedEx is shirking responsibility to the workers by continuing to use a large number of contract employees and do what they can to avoid the organization of labor unions.
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